Still unsure? Don't overthink it.
Our TLM formula adapts within each shade family—so even if you're slightly off, it'll blend to match. And if it's not right, we'll exchange it free within 30 days.
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Why your skin really changed
The changes most women over 40 blame on getting older:
They all track back to one driver.
The stress hormone cortisol — and what it does to your skin.
Figures from peer-reviewed dermatology research, incl. the 2024 Journal of Cosmetic Dermatology study (n=36, ages 35-55).
Almost no foundation is built for this. Glow Rewind is — formulated around the exact things stress does to mature skin.
Made for what stress did
The difference
| Glow Rewind | Ordinary foundations | |
|---|---|---|
| Built for stress-aged skin | ✓ | ✕ |
| Treats while it covers | ✓ | ✕ |
| Won't cake in fine lines | ✓ | ✕ |
| Shade adapts to your undertone | ✓ | ✕ |
| Hydrates instead of drying | ✓ | ✕ |
Real people. Real results.
Over the last couple of years my old foundation started to exaggerate my fine lines and make me look cakey — nothing I'd used before looked good on me anymore.
Was super skeptical. Perfect match. Doesn't settle in my lines, lovely coverage, evens everything out. I'm 59.
I finally found my holy grail. I finally look how I feel.
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Still unsure? Don't overthink it.
Our TLM formula adapts within each shade family—so even if you're slightly off, it'll blend to match. And if it's not right, we'll exchange it free within 30 days.
We know you've wasted money on foundations that didn't deliver. That ends here.
Try Elixir+ Cream for 30 days. If it creases, oxidizes, or just isn't right—full refund.
If your shade isn't a perfect match—free exchange, no questions. Your only risk is not trying it.
Most foundations are built for stable, ‘normal’ skin. If your skin is stress-affected, they solve the wrong problem — which is why they cake, oxidise, or sit in your lines. Glow Rewind is formulated around what stress does to mature skin specifically.
Both — it gives coverage like a foundation while delivering actives studied for stressed, mature skin, so it replaces a step instead of adding one.
No, Elixir+ is specifically formulated to prevent settling into fine lines.
Unlike traditional foundations that sit on top of your skin, Elixir+ contains jojoba seed oil - a unique liquid wax ester that your skin recognizes as its own natural moisture. This creates three key differences:
Adaptive Hydration: Jojoba regulates your skin's moisture levels throughout the day, keeping fine lines plumped and minimized rather than allowing dehydration that causes settling.
Flexible Coverage: Instead of forming a rigid layer that cracks into creases, our formula moves and breathes with your facial expressions, maintaining smooth coverage all day.
Biomimetic Absorption: Because jojoba mirrors your skin's natural sebum, it absorbs completely rather than creating a surface layer that can migrate into lines.
The result? Coverage that actually improves throughout wear time as it continues to nourish your skin, rather than breaking down and settling into imperfections.
For best results, apply to clean, lightly moisturized skin using gentle pressing motions rather than rubbing.
Each shade uses adaptive Tone-Lock technology to blend across a range of tones and undertones, and resists the oxidation that turns some foundations orange. Fewer than 2% of customers need a different shade family.
Yes, our Elixir+ Cream is formulated to be gentle on sensitive skin and avoids common irritants.
The cream is designed to last more than 16 hours, ensuring all-day wear and providing flawless coverage from morning to night.
You’re covered by a 30-day money-back guarantee, plus a free shade swap if the shade family isn’t right.
We offer fast and reliable shipping for all orders. You can expect to receive your items within 7-20 business days, depending on your location.
We are committed to ethical beauty practices. Our CC cream is 100% cruelty-free, which means:
We never test our products on animals at any stage of development.
We don't use ingredients that have been tested on animals.
We don't sell our products in markets that require mandatory animal testing.
Our commitment to cruelty-free beauty products extends beyond this product - it's a core value of our brand. We believe in developing effective, high-quality skincare without compromising ethical principles. You can feel good knowing your beauty routine is kind to both animals and your skin.