Still unsure? Don't overthink it.
Our TLM formula adapts within each shade familyβso even if you're slightly off, it'll blend to match. And if it's not right, we'll exchange it free within 30 days.
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Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Vegan Friendly
Paraben Free
Cruelty Free
Big beauty formulates for 25-year-old skin, then asks yours to adapt. Elixir+ was built the other way around β for skin that's drier, finer, and more expressive now. It works with the skin you have today, not the skin you had 20 years ago.
Elixir+ melts in sheer and natural β enough to even you out, never enough to announce you're wearing anything.
Foundation hides. This treats. Your bare skin gets better the longer you wear it.
They notice you look great. They just can't tell why.
Still unsure? Don't overthink it.
Our TLM formula adapts within each shade familyβso even if you're slightly off, it'll blend to match. And if it's not right, we'll exchange it free within 30 days.
In customer surveys of women who tried Glow Rewind:
95%
said their complexion looked smoother and more even β right after applying
94%
saw smoother texture and a natural, radiant finish after just one use
89%
said it felt so light it was like wearing nothing at all
92%
got all-day wear with no midday touch-ups
96%
said it went on faster and easier than their old foundation
Serentia vs Ordinary Foundation
At Serentia, we pride ourselves on developing products for women overlooked by big beauty.
We know you've wasted money on foundations that didn't deliver. That ends here.
Try Elixir+ Cream for 30 days. If it creases, oxidizes, or just isn't rightβfull refund.
If your shade isn't a perfect matchβfree exchange, no questions. Your only risk is not trying it.
No β this is the exact problem we built it to solve. Most foundations dry into a stiff layer that cracks and sinks into lines. Glow Rewind stays flexible and hydrating: hyaluronic acid keeps fine lines plumped, and the formula moves with your expressions instead of cracking into them.
It softens the look of lines rather than drawing attention to them.
Yes. It's designed specifically for skin that's changed β drier, finer, more expressive. Where full-coverage foundations start to look heavy and settle on mature skin, Glow Rewind stays sheer, breathable and natural.
(In one reviewer's words: "I'm in my 60's and LOVE IT.")
No. Jojoba seed oil mimics your skin's own oil, so it melts into dry patches instead of clinging to them β and helps balance oil on combination or oily skin instead of adding to it. You get a natural, even finish that neither flakes nor slides off.
Yes. The colour-adapting minerals neutralise redness for a natural, even finish, while centella (cica) and panthenol calm and soothe as you wear it.
It's fragrance-free and formulated for reactive skin. (Reviewer: "covers the redness without making a mask.")
Because it's built to bond with your skin, not sit on top of it. There's no rigid film to break down β it absorbs in and stays put for 16+ hours. Most women find they don't need a separate primer or setting powder at all.
It's light-to-medium and fully buildable. One layer gives a soft, natural, even glow; tap on a second layer anywhere you want more β redness, age spots, under the eyes β without it ever looking heavy or cakey.
No. Because the formula absorbs into your skin instead of sitting on the surface, the shade you apply in the morning is the shade you're wearing at night.
Yes β 16+ hours. Once it sets into the skin it's transfer- and sweat-resistant: it won't fade, go patchy or chunky, rub off onto your collar, or need a midday touch-up. It looks as good in the evening as it did that morning. (Reviewer: "No transfer with Serentia!")
Yes β it evens out age spots and dark circles beautifully, and because it doesn't crease, it won't collect in crow's feet or the fine lines under your eyes the way heavier concealers do. Build a little extra where you need it.
Just match your depth; our TLM formula adapts to your undertone within each shade family, so "close enough" blends to a natural match (if you're between two, shade up). And if it's still not right, we'll exchange it free within 30 days, no questions asked.
Just clean, moisturised skin β no primer, powder or setting spray needed. Press the mushroom-tip applicator into the cushion and tap (don't rub) from the centre of your face outward; it melts in and adapts in seconds. Build a second layer only where you want more. Wear it alone, or as a hydrating base under your other makeup.
Both β and that's the point. It's skincare first. Hyaluronic acid, niacinamide, peptides and cica work under the coverage, so your bare skin genuinely improves the longer you wear it. You're not just hiding β you're treating.
Yes on both. It's formulated without parabens, mineral oils or added fragrance, with soothing cica and panthenol β and it's non-pore-clogging, so your skin can breathe (many report clearer skin over time). It's also vegan and 100% cruelty-free. If your skin is highly reactive, patch-test first. ("My super sensitive skin has yet to react." β Brittany H.)
It contains titanium dioxide, a mineral that offers a light physical defense β but it is not a rated sunscreen and shouldn't replace your SPF. For full sun protection, wear your usual SPF underneath.
Orders are dispatched within 2 business days. From there, delivery usually takes 3β7 business days.
You're also covered by our 30-day money-back guarantee: if it creases, oxidizes, or just isn't right, you get a full refund β plus a free exchange if your shade isn't a perfect match.